A unifying visual language, born from movement

The Brief: Capture physical movement. Embrace human touch. Welcome everyone.

ODC is a contemporary dance institution rooted in San Francisco. It needed a new identity worthy of its unique voice and restless spirit. Born from the movement of paper lines and shapes moving through three-dimensional space, the identity curves and twists like a dancer. The new visual system unites three ODC organizations with radically different audiences—a professional dance company, a community-based school, and a performing arts theater—within one strong vision.
Roles: Logo Design, Visual Identity
Client: ODC Dance San Francisco
Studio: Landor
Creative Director: Carolyn Ashburn 
Executive Creative Director: Mark Frankel
Motion Graphics: Britt Anderson
Awards: Graphis Gold, Print & Branding; Graphis Silver, Logo Design