As collaborator and promoter of creativity, I designed and implemented a large scale installation with the Landor team for SF Design Week.

Capturing the pillars of hosting with Airbnb Plus

Airbnb Plus is a selection of homes verified for hospitality, ame nities, and design. As the senior designer on the team, I worked with photo editors, art directors, marketing managers, and product teams to ensure all work continually reflected a sense of craft, high quality, and brand cohesion.

I continually pushed teams to think about how the Plus brand can come to life in creative ways while maintaining a consistent presence. Applications range from video title treatments, host communication materials, branded merchandise, advertising, internal decks, host education strategy, and more.

Film title treatments

Advertising & marketing

The goal of this campaign for Airbnb Germany/UK was to create a guide for guests to get excited about planning a magical holiday.

The color palette and visuals were designed to bring forth a tone that is happy, warm, inspired and magical.

Components of the campaign—designed in-house at Airbnb—include paid and organic social media, email, landing pages, and merchandising pages in the app and on the web.

I designed and did final production and release of all of the components and helped to oversee illustration and animation, working closely with art directors and writers to form a cohesive system.

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Senior Art Director / Designer: Myray Reames
Illustration Art Director: Naomi Benson
Designer: Leah Koransky
Copywriter: Daniel Paredes
Creative Director: Naz Arandi
Illustrator: Benjamin Fluow