How do you convey the feeling of a place before it is even built? That's the task of this guidebook for a new 120,000sf office space in the heart of Manhattan; it's accomplished through the invention of a strong visual and verbal language that speaks to the way we work now. The book becomes the tangible representation of new possibilities for a growing business. The offices were successfully leased to Nike in 2015, thus becoming their East Coast headquarters.
Roles: Art direction, layout design, map-making, copywriting, production
Client: The Durst Organization
Studio: Language Dept.
Creative Director: Tanya Quick
Awards: Appleton U360 Winner, Print Brochure; Davey Awards, Gold